Just thought I would tell the story of how the live well treatment and First Aid Treatment came about
I started looking into developing the fish care products around the same time I was developing our water weigh in system. I used the other 3 products on the market and ended up settling on one of the powdered products. As I used the product it just didn't seem to work like I wanted it too so I started researching and trying different things out at tournaments. Now keep in mind, I never intended on selling these products as a live well treatment. I was just looking for something to use in our water weigh systems.
So after about 3 years of researching and trying different things I settled on the basic mix of ingredients I use now and it was working great so I thought, "why not let some guys start trying it out in live wells." I was thinking, if they get the fish to me in better shape then it will be easier for us to take care of them once I get them. I gave the treatment out to our college anglers for them to use and to give me feedback. There was also a few guys that fish the weekend tournament circuits trying it out too. After about 2 years of doing a little tweaking here and there we arrived at where we are now.
One thing that kept coming up though was how it seemed to help with bleeding. Guys were telling me these miracle stories of how it was stopping the bleeding in gill hooked and tongue hooked fish. So I looked into our "recipe" and figured out what was working as a coagulate to stop the bleeding and this is where the First Aid Treatment was developed.
So once we finished the regular season this year of "the other trail" I was asked to attend the Tennessee Valley Hunting and Fishing Expo. I talked it out with my crew and some other anglers and they all encouraged me to make these products available to everyone. They all said that our sport needed the product I had because of how well it truly works. Our product does not use gimmicks, celebrities, dyes, or any other BS to push it. I want people to use it because it works. It's why I offer a 100% money back satisfaction guarantee. So we launched it at the show and here we are.
If anyone has any questions about the products feel free to ask. In another post I will talk about my experiences with the other products.
